I help businesses run like well-oiled machines.
Websites, automation, and AI workflows that hand you back the hours busywork eats. Whether you have never touched AI or you are already running on it, I meet you where you are. Big project or small, the first consultation is free.
I'm a go-to-market engineer with a technician's hands. The foundation is real: a decade in the trades, a stint in the U.S. Army, and an AAS in Mechatronics from SC4 — PLCs, industrial controls, electrical work. On top of it, I build the systems that move a business: production-grade AI workflows, custom websites with hosting handled, automated advertising cycles, and search optimization for both Google and the AI engines that answer questions now. Trained as a technician, raised with an engineering mindset. One work ethic runs all of it.
AAS, SC4 · PLCs, controls, electrical
Ads, SEO/GEO, funnels, automation
Claude skills, MCP, multi-provider LLMs
Custom client sites, SEO, accessibility
Most small businesses lose ten to sixteen hours a week to work a machine could do. Not the work that needs your judgment. The repetitive handoffs: the quote that never got followed up, the invoice typed by hand, the same question answered for the hundredth time. I find those, automate them, and hand you back the hours. You keep every decision that matters. The busywork goes away. Big project or small, it starts the same way: a free consultation, in plain English, no jargon.
You've heard the noise, maybe tried a chatbot once, and you're not sure any of it fits a business like yours. Start here. I set up the right tools, train your team, and write it all down so you are never dependent on me.
You use ChatGPT here and there, but it hasn't changed how the business actually runs. I turn dabbling into real workflows: the tasks that eat your week, automated and reliable, with a human review before anything goes out.
You've got tools in place and want to push further without a full-time hire. Fractional AI operations: ongoing builds, maintenance, and new use cases on flexible terms, scaled to what you need this month.
A customer fills out your form at nine at night. By morning they have a reply, a quote, and a slot on your calendar, and the job is on your schedule. You never touched your phone. A follow-up loop that used to cost you a day a week, now running while you sleep.
Every client call turns into clean notes and a task list before you have left the room. Documents draft themselves in your format, in your voice, ready for you to review and sign. This is not hypothetical. I built exactly this for a law firm, and it turned hours of drafting into minutes.
Photos in, priced and written listings out, posted across every platform on a schedule, with a live store and payment links generated for you. I run this exact pipeline on my own estate-sale business. The same machine can run yours.
Routine questions answered on their own, requests read and routed to the right person, and the few that truly need you flagged and waiting. Your inbox stops running your day, and nothing important slips through, because a human keeps the final say.
Turn boxes of paper you cannot search into a private database you can talk to. If you are paying to store years of records nobody can find, this is the fix. From dead paper to living data.
I take your banker boxes and handle the tedious part: removing staples, flattening creases, and running every page through a scanner. You do not lift a finger.
The AI reads every page, tells a tax form from a contract from an invoice, and organizes the whole archive on its own. On the heaviest jobs, a Kimi K2.6 agent swarm runs multiple readers in parallel to structure it faster. This is the part scanning companies do not do.
You get a private knowledge base you can chat with. Ask it a question and get the record in seconds instead of an hour of digging through storage.
If you have something you want automated, let's see if we can do it. Invoicing, scheduling, document handling, data entry, reporting, listing products, chasing leads — if it eats hours on a repeating cycle, it's a candidate. The initial consultation is free.
Arduino and ESP32 builds that connect the physical world to your software. Custom security and access control, smart building and equipment automation, and remote sensor monitoring that reports to a dashboard or straight to your phone. I retrofit existing hardware to talk to APIs, databases, and the cloud. Mechatronics training on the electronics, software on the integration. That combination is rare.
A custom site built by hand — fast, mobile-first, accessible, structured for search — with hosting, DNS, and SSL handled so you never think about it. Seven live sites and counting, from law firms to construction companies.
The full loop, automated: creative generation, scheduling, cross-platform posting, performance review, iteration. I run this pipeline for my own publication across four platforms; I can build yours to match your brand and cadence.
Optimization of your Google Ads or any other ad space you want to use — search, display, social. Keyword and audience refinement, negative-keyword hygiene, bid strategy, landing-page alignment, and honest reporting on what your spend actually buys.
Ranking in Google is half the job now. The other half is showing up when ChatGPT, Claude, or Gemini answers a question about your industry. Technical SEO, structured data, local search, and generative engine optimization so both kinds of search find you.
Automated prospect research, list building, enrichment, and drafted outreach that sounds like you — reviewed before anything sends. The machine does the digging; you keep the handshake.
One-time engagement: I come in, set up the right AI tools for your team, train your people, and document the workflow. Any industry. Built to leave you self-sufficient, not dependent.
Production-grade AI workflows custom-built for your business. Prompt architectures, custom Claude skills, multi-provider integrations, automation pipelines — designed and deployed to your spec, in any domain.
On-demand AI operations support for teams that need the capability but aren't ready for a full-time hire. Ongoing workflow maintenance, prompt refinement, and new use-case rollout — flexible hours, flexible terms.
I don't just use these tools. I've been certified on them at the source. Four completions from Anthropic, the company that builds Claude, covering the model, the platform, the coding agent, and the fluency framework I bring into every client engagement.
Anthropic · 2026
Anthropic · 2026
Anthropic · 2026
Anthropic · 2026
Multi-provider AI transcription platform integrating OpenAI, Anthropic, and Google models. One-click Word export with legal-specific formatting presets. Built for production legal work.
Standalone Windows desktop app that auto-generates a Table of Authorities from .docx or .pdf legal briefs. 17+ regex patterns for case, statute, and rule citations; optional AI classification across 22 models / 7 providers; court presets for Michigan COA, 6th Circuit, SCOTUS, and ED/WD Michigan.
Automated extraction and indexing of case law, statutes, and court rule citations from legal documents. Built for repeatable, high-accuracy legal workflows.
Reusable AI skill files for lay witness/exhibit lists (MCR 2.401), meeting minutes, document formatting, and Michigan legal workflows. Prompt architectures designed for production reliability.
Full site redesign and ongoing maintenance for the community organization. HTTPS, EmailJS contact forms, Schema.org structured data, complete SEO optimization. Migrated hosting from GoDaddy to Netlify in May 2026, including DNS reconfiguration and SSL provisioning.
Visit SiteFull website build for a construction company. Custom design, responsive layout, structured data, and local SEO implementation.
Visit SiteComplete web presence for a licensed general contractor. Portfolio gallery, blog system, and print collateral design.
Visit SiteThe advertising-cycle automation I sell, running live on my own publication: one idea becomes a Substack essay, X thread, Facebook post, and TikTok storyboard — drafted in a defined voice, images composited, posted through a custom API backend on a schedule.
Desktop application that detects 16 classical chart patterns in market data using SciPy signal processing — matplotlib visualization, live data feeds, SQLite caching. My largest single codebase at roughly 5,000 lines. An engineering exercise in pattern recognition, not trading advice.
Photo-to-checkout automation for estate sales: parallel AI appraisal agents, print-ready barcode price labels, Stripe payment links per item, a live online store, and scheduled nightly repricing. One CSV is the source of truth for the whole sale.
Visit SiteA 66-page website with 55 of those pages generated programmatically — templates plus data instead of hand-building every page. Programmatic SEO in practice: broad keyword coverage at a fraction of the build time.
Visit SiteDesktop app combining YouTube Data API, Anthropic AI, OAuth 2.0, FFmpeg video processing, encrypted credential storage, and scheduled task automation. Built with customtkinter, packaged for Windows with PyInstaller.
Lightweight eBay listing helper that drafts, polishes, and publishes listings from a desktop GUI. AI-generated titles, descriptions, and categories; full eBay API authentication and publishing layer.
Cross-platform image cropping tool. Native Android app with packaged APK release, plus a Python desktop variant. Iterated through multiple versions to refine the crop pipeline.
2D space trading and combat game built solo in Godot 4. Procedural generation for cities, characters, ships, and skylines — no sprite sheets, just code. 33 NPCs with multi-node dialogue trees, bounty board, dynamic radio DJ system, reputation mechanics, and nine planets to explore. Steam release in prep.
Claude Code skill that generates Michigan Court of Appeals appellate briefs, outputting properly formatted .docx files matching MCR 7.212 requirements. Open source on GitHub.
View on GitHubWindows desktop app that auto-downloads Gmail attachments from known contacts and organizes them into structured folders. Built to eliminate repetitive sorting work.
View on GitHubFull WordPress site redesign: 9 pages overhauled with custom Gutenberg block markup, ~777 lines of custom CSS with button animations and gradient header, Gemini-generated imagery, mobile hamburger nav, Attorney + FAQ JSON-LD schema, and Google Search Console-verified SEO.
Visit SiteCommentary on power, policy, AI, and who actually pays for things — published on Substack. Receipts linked, jokes checked before they ship.
U.S. Army
Managed fuel storage, distribution, and quality control for military logistics operations. Built the work ethic and procedural discipline that still runs everything I do.
Various Employers, Michigan
Residential and commercial work — framing, finishing, general contracting. Developed the mechanical aptitude and spatial reasoning that later carried into mechatronics.
That One Store (E-Commerce)
Long-running reselling business — product sourcing, listing optimization, inventory control, and fulfillment across multiple platforms.
St. Clair County Community College
PLC programming, industrial controls, microcontrollers, robotics, fluid power systems, AutoCAD, industrial automation, electromechanical systems. Graduated May 2026.
Self-Employed
Automation, websites with hosting, advertising cycle automation, Google Ads optimization, SEO and GEO, and AI workflow consulting for small businesses — any industry. Free initial consultation.
Private Law Firm, Port Huron, MI
Hired as paralegal; built out the firm's entire AI workflow stack. Custom Claude skill frameworks, the Whisper Transcription Studio, automated document pipelines, the TOA generator, and persistent AI memory via Supabase / Open Brain and MCP server integrations.
A go-to-market engineer builds the systems that carry a business from product to customer: automation, websites, advertising, SEO, and AI workflows. I am William Faitel, a go-to-market engineer in Port Huron, Michigan, with a mechatronics foundation and hands-on AI operations experience.
Yes. Most of what I do is help small businesses automate the repetitive work that eats their week, anything from a single task to a full private-AI setup. Every engagement starts with a free consultation, in plain English.
We talk through what eats your time or where your customers stall, and I tell you straight whether I can automate it, what it would take, and what it would cost. No retainer required to find out.
Yes. I set up local and on-premise AI so your data never leaves your office. That matters most for legal, medical, and financial records, where privacy is not optional.
If it is repetitive and follows a pattern, it is a candidate: invoicing, scheduling, document handling, lead follow-up, product listings, reporting, and customer questions. A human keeps the final say on anything that matters.
I am based in Port Huron, Michigan, and work with businesses both locally and remotely across the United States, on projects large and small.
The initial consultation is always free. Bring me the thing you want automated, the ad spend you are not sure about, or the website you do not have yet. Tell me what you need below and I will get back to you within one business day.
Prefer email or phone? Reach me directly. Also open to full-time and contract mechatronics, controls, and AI roles.
